Episode 28: Small Shop Strategies
About The Episode
This week on The Fundraising Elevator we explore the use of automation in streamlining fundraising efforts. Rachel Bearbower, founder of Small Shop Strategies and the newly launched Nonprofit Automation Agency, shares her valuable expertise on simplifying processes, enhancing communication with donors, and the tools that can help organizations thrive in their fundraising endeavors.
Show Notes
Embracing the ‘Messy’ in Processes: Rachel emphasizes the importance of “trimming the trees” to gain clarity on your objectives and actions, suggesting that sometimes it’s beneficial to let go of certain practices to focus on what truly matters.
The Power of Automation Tools: Rachel discusses her cautious optimism towards recommending specific tools because of the rapidly changing technology landscape. However, she highlights the significance of a robust email marketing platform as a cornerstone tool for effective communication and engagement with donors.
Featured Tool, ConvertKit: Among various tools, ConvertKit emerges as Rachel’s preferred email marketing platform. She explains how ConvertKit can revolutionize donor communication strategies, underlining its capacity to integrate with other systems and facilitate seamless workflows for nonprofit organizations.
Nonprofit Automation Agency: Rachel proudly announces the launch of this new platform, aimed at aiding nonprofits in adopting and maximizing automation technology to enhance their fundraising efforts.
Loving The Fundraising Elevator? Please subscribe, rate and review the podcast. It really helps other people find the show. This podcast is a production of elevatenonprofit.com sponsored by The AV Department.
About the Guests
Rachel Bearbower is a fundraiser, former ED, and founder. She is the host of the Sprout Podcast and spends her time building a community of small shop Executive Directors inside her membership, SproutED.
Her work stems from struggling inside an underfunded, limited-resource, systemless organization despite working countless hours. With the combination of never having enough time and feeling isolated as a leader of a small shop organization where burnout was inevitable.
A story that’s not unique to anyone inside the nonprofit sector.
Rachel believes in reclaiming your time to create better relationships with donors and raise more for the mission you love while creating a sustainable + lasting impact.
Resources
Book Consulting with Sam or Kristin
Learn More About the Elevate Conference for Your Fundraising Events
Planning a Successful Major Donor Event
Connect with Swaim Strategies
Connect with The AV Department
Small Shop Strategies
Nonprofit Automation Agency
ConvertKit
Zapier
The Fundraising Template Shop
Upcoming Episode
In the next episode, join hosts Kristin and Sam as they talk to coach Ryan Goodwin about how understanding what assets you and those you work with bring to the table can illuminate a path to great teamwork.
Other related episodes
