Episode 52: Say the Magic Words
About The Episode
In this episode, we explore the critical shift from deficit-framed language to asset-based language in the nonprofit sector with special guest Frank Velásquez Jr. Leading with deficit often reinforces harmful stereotypes and systemic disparities, negatively impacting both organizations and the communities they serve. By embracing asset-based language, nonprofits can highlight strengths and opportunities, fostering transformative change. Learn how adopting this approach engages donors from a place of support, strengthens connections to your mission, and drives sustainable impact. Discover actionable insights for moving your organization toward more empowering, community-centered storytelling.
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This episode brought to you by…
Swaim Strategies
Utilizing over 20 years of nonprofit event strategy and production expertise, Swaim Strategies coaches and teaches organizations how to increase the impact of their fundraising events.
The AV Department
As a full-service event AV and video production partner, The AV Department’s technical event production and media content generation provide you with a range of experience and talent from a partner who wants to know you and work together year after year.
Resources
Book Consulting with Sam or Kristin
Elevate Conference for Your Fundraising Event
Planning a Successful Major Donor Event
Connect with Swaim Strategies
Connect with The AV Department
Connect with Greater Giving
Ascending Leaders in Color
4 Da Hood
Access Free Introductory Guide to Using Asset-Based Language
The Ethical Nonprofit Summit
Upcoming Episode
Join us next week when we talk with Jo Davis about event sponsorship.
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