Episode 4: Livestream Fundraising
About The Episode
In this episode of The Fundraising Elevator, we dive into the dynamic world of livestreaming and its profound impact on fundraising events with producer Ryan Brothers. Ryan shares how to use livestreaming to make real-time connections with donors and how to fundraise more effectively with hybrid events. He offers tips for creating content that centers your mission and engages your audience. Finally, he shares his visionary outlook that augmented reality (AR) and virtual reality (VR) technologies are the future frontier of immersive fundraising experiences. Tune in to find out how livestreaming can elevate your fundraising game.
Show Notes
In this episode, we dive into the exciting world of livestreaming with Ryan Brothers. Ryan is the Event Manager & Producer at The AV Department and the Production Manager at AVENUE, where he helps organizations livestream their events to maximize their fundraising success.
On “Livestream Fundraising”, we discuss:
The Power of Livestreaming Fundraising: Livestreaming opens the doors to donor engagement by creating real-time interactions with donors and supporters at home. Ryan shares how to use livestreaming to bridge the gap between virtual and in-person gatherings to plan hybrid events, enabling organizations to reach a wider audience.
Building Connection Through Authenticity: Ryan emphasizes that authenticity is crucial in livestreaming. Audiences resonate with genuine, unscripted content that showcases the real personalities and passion behind a cause. He discusses strategies for maintaining authenticity during livestreams, such as being comfortable on camera, engaging in spontaneous conversations and sharing personal stories.
Engaging Content Creation: The AV Department’s approach to content creation involves crafting narratives that align with the organization’s mission and resonate with the audience. Ryan offers tips for making content creation more manageable, including keeping a content calendar, scripting main points and integrating multimedia elements to keep viewers engaged.
Interactive Fundraising Experiences: Ryan explains how livestreaming allows for interactive fundraising experiences, such as real-time Q&A sessions, polls and calls to action, and how to integrate these technical elements into your livestream. He also explains how engagement with these experiences can lead to higher levels of donor participation.
Overcoming the Challenges of Livestreaming: Livestreaming isn’t without its challenges. Ryan addresses concerns like technical glitches, audience retention and creating a consistent brand image across livestreams. He gives us practical solutions for mitigating these challenges and maintaining a professional livestreaming experience.
Future of Livestreaming in Fundraising: Ryan shares his vision for the future of livestreaming in fundraising, including integration of augmented reality (AR) and virtual reality (VR) technologies to create even more immersive and impactful experiences.
The Fundraising Elevator is recorded at The AV Department in Portland, Oregon.
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About The Guest
Ryan Brothers, Event Manager and Producer at The AV Department, Production Manager at AVENUE Ryan Brothers is a seasoned event manager with a passion for livestreaming and producing. With over two decades of experience in the event industry, he has successfully managed a diverse array of on-site events and livestream productions; from nonprofit fundraising events and galas, to corporate conferences, sporting events and concerts. Ryan’s understanding of livestreaming technologies and capabilities allows him to bring creativity, technical proficiency and attention to detail to every project, ensuring memorable and engaging experiences for all participants.
Ryan Brothers
Resources
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